Enraged consumers complained that a toy with a homosexual backstory would lead to other ”disgusting” dolls like “Priscilla the Prostitute” and “Danny the Dope Pusher”

Esquire awarded Gay Bob its “Dubious Achievement Award.” And anti-gay organizations across the United States blustered.

He debuted in the ’70s, to both acclaim and outrage.

atlasobscura.com: The Story Behind Gay Bob, the World’s First Out-And-Proud Doll