November 1, 2018
Joe Weider and his brother Ben – founders of the modern fitness and bodybuilding industry – also published Men’s Fitness and Adventure magazines in the 1950’s and 1960’s. Kinda like “pulp novels” but in magazine form. Topics ranged from sports and crime to the Korean War. “You too can have muscles”
Mr America and American Manhood | Man-Pulp Mags
Joe Weider and his brother Ben – founders of the modern fitness and bodybuilding industry – also published Men’s Fitness and Adventure magazines in the 1950’s and 1960’s. Kinda like “pulp novels” but in magazine form. Topics ranged from sports and crime to the Korean War. “You too can have muscles”